To learn any new skill or gain expertise you need to practice, practice, practice. There isn’t much debate about that. But here’s what you might not know: research shows that the quality of your practice is just as important as the quantity.

The journey to truly superior performance is neither for the faint of heart nor for the impatient. The development of genuine expertise requires struggle, sacrifice, and honest, often painful self-assessment. There are no shortcuts. You will need to invest your time wisely, by engaging in “deliberate” practice—practice that focuses on tasks beyond your current level of competence and comfort. You will need a well-informed coach not only to guide you through deliberate practice but also to help you learn how to coach yourself. Above all, if you want to achieve top performance as a manager and a leader, you’ve got to forget the folklore about genius that makes many people think they cannot take a dedicated approach to developing expertise.

Not all practice makes perfect. You need a particular kind of practice—deliberate practice—to develop expertise. When most people practice, they focus on the things they already know how to do. Deliberate practice is different. It entails considerable, specific, and sustained efforts to do something you can’t do well—or even at all. Research across domains shows that it is only by working at what you can’t do that you turn into the expert you want to become.

Deliberate Practice

Deliberate practice is different from work, play and simple repetition of a task. It requires effort, it has no monetary reward, and it is not inherently enjoyable. When you engage in deliberate practice, improving your performance over time is your goal and motivation. That’s not to say that deliberate practice can’t be designed to be fun, but it isn’t inherently enjoyable on it’s own.

If you want to gain skills rapidly or approach expert-level status at something, you must understand the importance of deliberate practice and learn how to incorporate it into your daily life.

To illustrate this point, let’s imagine you are learning to play golf for the first time. In the early phases, you try to understand the basic strokes and focus on avoiding mistakes. You practice on the putting green, hit balls at a driving range, and play rounds with others who are most likely novices like you. In a surprisingly short time, you will develop better control and your game will improve. From then on, you will work on your skills by driving and putting more balls and engaging in more games, until your strokes become automatic: You’ll think less about each shot and play more from intuition. Your golf game now is a social outing, in which you occasionally concentrate on your shot. From this point on, additional time on the course will not substantially improve your performance, which may remain at the same level for decades.

Why does this happen? You don’t improve because when you are playing a game, you get only a single chance to make a shot from any given location. You don’t get to figure out how you can correct mistakes. If you were allowed to take five to ten shots from the exact same location on the course, you would get more feedback on your technique and start to adjust your playing style to improve your control. In fact, professionals often take multiple shots from the same location when they train and when they check out a course before a tournament.

This kind of deliberate practice can be adapted to developing business, leadership and sales expertise. The classic example is the case method taught by many business schools, which presents students with real-life situations that require action. Because the eventual outcomes of those situations are known, the students can immediately judge the merits of their proposed solutions. In this way, they can practice making decisions ten to 20 times a week. War games serve a similar training function at military academies. Officers can analyse the trainees’ responses in simulated combat and provide an instant evaluation. Such mock military operations sharpen leadership skills with deliberate practice that lets trainees explore uncharted areas.

Let’s take a closer look at how deliberate practice might work for leadership. You often hear that a key element of leadership and management is charisma, which is true. Being a leader frequently requires standing in front of employees, peers, or board of directors and attempting to convince them of one thing or another, especially in times of crisis. A surprising number of executives believe that charisma is innate and cannot be learned. Yet if they were acting in a play with the help of a director and a coach, most of them would be able to come across as considerably more charismatic, especially over time. In fact, a leading drama school, developed a set of acting exercises for managers and leaders that were designed to increase their powers of charm and persuasion. Executives who did these exercises have shown remarkable improvement. So charisma can be learned through deliberate practice. Bear in mind that even Winston Churchill, one of the most charismatic figures of the twentieth century, practiced his oratory style in front of a mirror.

Deliberate practice involves two kinds of learning: improving the skills you already have and extending the reach and range of your skills. The enormous concentration required to undertake these twin tasks limits the amount of time you can spend doing them. It is interesting to note that across a wide range of experts, including athletes, novelists, and musicians, very few appear to be able to engage in more than four or five hours of high concentration and deliberate practice at a time. In fact, most expert teachers and scientists set aside only a couple of hours a day, typically in the morning, for their most demanding mental activities, such as writing about new ideas. While this may seem like a relatively small investment, it is two hours a day more than most executives and managers devote to building their skills, since the majority of their time is consumed by meetings and day-to-day concerns. This difference adds up to some 700 hours more a year, or about 7,000 hours more a decade. Think about what you could accomplish if you devoted two hours a day to deliberate practice.

It’s very easy to neglect deliberate practice. Experts who reach a high level of performance often find themselves responding automatically to specific situations and may come to rely exclusively on their intuition. This leads to difficulties when they deal with atypical or rare cases, because they’ve lost the ability to analyse a situation and work through the right response. Experts may not recognise this creeping intuition bias, of course, because there is no penalty until they encounter a situation in which a habitual response fails and maybe even causes damage. Older professionals with a great deal of experience are particularly prone to falling into this trap, but it’s certainly not inevitable.

Moving outside your traditional comfort zone of achievement requires substantial motivation and sacrifice, but it’s a necessary discipline. As the golf champion Sam Snead once put it, “It is only human nature to want to practice what you can already do well, since it’s a hell of a lot less work and a hell of a lot more fun.” Only when you can see that deliberate practice is the most effective means to the desired end—becoming the best in your field—will you commit to excellence.

Tracking and Measuring

Skill in some fields, such as sports, is easy to measure. Competitions are standardised so that everyone competes in a similar environment. All competitors have the same start and finish lines, so that everyone can agree on who came in first. That standardisation permits comparisons among individuals over time, and it’s certainly possible in business as well. In the early days of Wal-Mart, for instance, Sam Walton arranged competitions among store managers to identify those whose stores had the highest profitability. Each store in the Nordstrom clothing chain posts rankings of its salespeople, based on their sales per hour, for each pay period.

It often can be difficult to measure expert performance—for example, in projects that take months or even years to complete and to which dozens of individuals may contribute. Expert leadership is similarly difficult to assess. Most leadership challenges are highly complex and specific to a given company, which makes it hard to compare performance across companies and situations. That doesn’t mean, though, that we should throw up our hands and stop trying to measure performance. One methodology to deal with these challenges is to take a representative situation and reproduce it in a simulation. For example, emergency room nurses were presented with scenarios that simulate life-threatening situations. Afterward, it compared the nurses’ responses in the lab with actual outcomes in the real world.

Find A Coach

Having expert coaches makes a difference in a variety of ways. To start with, they can help you accelerate your learning process. The development of expertise requires coaches who are capable of giving constructive, even painful, feedback. Real experts are extremely motivated students who seek out such feedback. They’re also skilled at understanding when and if a coach’s advice doesn’t work for them. The best coaches also identify aspects of your performance that will need to be improved at your next level of skill. If a coach pushes you too fast, too hard, you will only be frustrated and may even be tempted to give up trying to improve at all. Real experts seek out constructive, even painful feedback. They’re also skilled at understanding when and if a coach’s advice doesn’t work for them.

In Summary

The four essential components of deliberate practice are:

  1. You must be motivated to attend to the task and exert effort to improve your performance.
  2. The design of the task should take into account your pre-existing knowledge so that the task can be correctly understood after a brief period of instruction.
  3. You should receive immediate informative feedback and knowledge of results of your performance.
  4. You should repeatedly perform the same or similar tasks.

It’s important to note that without adequate feedback about your performance during practice, efficient learning is impossible and improvement is minimal.

Simple practice isn’t enough to rapidly gain skills.

To benefit from practice and reach your potential, you have to constantly challenge yourself. This doesn’t mean repeatedly doing what you already know how to do. This means understanding your weaknesses and inventing specific tasks in your practice to address those deficiencies.

Your practice must be: intentional, aimed at improving performance, designed for your current skill level, combined with immediate feedback and repetitious.